25 Aug 2022 By PAYCEC
An offline-to-online (O2O) supply chain in which producers are in charge of creating goods and marketing them. The manufacturer pays the retailer a certain fee, and the merchant is in charge of all orders placed through offline and online channels.
We implement a straightforward contract to manage the supply chain due to the consequences of the twofold marginalization of supply chain participants. The paper's contributions are that, in the context of an O2O supply chain, we get pricing and greening methods by taking into account the cooperation of offline and online channels.
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