What is B2C marketing?/ What is B2C marketing definition?/ What is the B2C market?

25 Apr 2022 By PAYCEC

B2C marketing (business-to-consumer marketing) is marketing that targets individual consumers as customers rather than other businesses (B2B or business-to-business marketing).

B2C marketing is a type of marketing that enables firms to engage with customers more effectively and convincingly. You're not selling toner or SaaS software to businesses; instead, you're promoting your products to individuals.


Television advertising for consumer products are an example of B2C marketing. You watch a commercial for a particularly tasty-looking snack item and decide to try it the next time you go to the grocery.


When it comes to B2C marketing, physical things aren't the only possible wares. You can also sell Knowledge Commerce products, such as online courses and membership sites, through your website.

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