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What are cross selling’s products?

20 Jun 2022 By PAYCEC

Selling similar or complementary products to an existing customer is known as cross-selling.

One of the most effective marketing strategies is cross-selling.

Cross-selling products are those that customers select in their shopping carts and are frequently sold with promotions and appropriate uses.

When buying sneakers, for example, retailers frequently use cross-selling socks.

Cross-selling examples include:

  • When buying a digital camera, a sales agent at an electronics store recommended that the customer also acquire a memory card.
  • "Would you like fries with that?" a cashier at a fast-food restaurant asks a customer.
  • The customer is prompted to add a popular related product or a required item not included in the product being purchased during the checkout process on an ecommerce site.
  • When buying a new car, a new car salesman may advise the buyer to acquire a cargo liner or other aftermarket goods.
  • A clothes store will display an entire outfit so that customers may see how the parts fit together and buy the entire outfit rather than just one.

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