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What does upsell and cross sell mean?

20 Jun 2022 By PAYCEC

When it comes to improving eCommerce sales, you have a lot of options.

Promotions and discounts, for example, are effective in the short term.

Others, on the other hand, may take longer to implement but are recognized to provide long-term value and a significant increase in revenue.

  • Cross-selling

Cross-selling is a sales strategy that involves recommending a product that is related to the one the customer is currently purchasing.

Upselling and cross-selling are frequently mistaken terms.

Upselling requires upgrading to a better version of the item being purchased, whereas cross-selling involves proposing a similar product or service to the customer.

  • Upselling

Customers commonly use comparison charts to promote higher-end products.

Displaying other versions or models that might be a better fit for their needs might increase AOV(*) and make consumers satisfied with their purchases.

When a company excels at upselling, customers can anticipate the value they would obtain by acquiring a higher-priced item.

(*) AOV stands for Average order value

Definition of AOV: The average order value (AOV) is an ecommerce metric that calculates the average sum of all orders placed with a merchant during a specific time period.

AOV is one of the most critical indicators for online retailers to understand since it influences crucial business choices including ad expenditure, store layout, and product pricing.

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