25 Aug 2022 By PAYCEC
Any strategy that directs customers away from a brand's physical presence (such as brick and mortar stores) and toward its digital services is known as "offline-to-online marketing" (i.e a company website, or Instagram account)
These two marketing tactics are essential for any business in any industry, but they are particularly crucial for financial institutions because they need to reach all of their clients, regardless of whether they have internet access or not. Financial institutions have customers of all ages, ethnicities, interests, professions, etc.
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