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What does upselling mean in retail?

20 Jun 2022 By PAYCEC

Upselling is the technique of persuading clients to buy a more expensive version of the thing they came in to acquire. The add-on or upgraded version of the product or service is more profitable for the company and adds greater value to the customer’s purchase.

Example:

Upselling occurs when a buyer enters a store intending to purchase a $50 coat but is persuaded by the salesperson to purchase a $250 coat instead.

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