31 Aug 2022 By PAYCEC
You may wonder “What Visa stands for?”, but to your surprise, Visa is a proper noun, and not an acronym. When the company was first founded, the credit card program was introduced as BankAmericard, to compete with its current competitor Master Charge. After some adjustments and following the name modification of MasterCard, the firm has changed its label to Visa.
The brand Visa, also known as VISA, is widely known to the public to this very day and is one of the world’s most valuable companies. Visa takes up to 50% market share of total card payments, and therefore is one of the most commonly used payment methods in the e-commerce industry. Having a Visa payment gateway integrated is crucial for your business, as it helps diversify your payment options and reduce your customer cart abandonment rate.
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