25 Aug 2022 By PAYCEC
Online-to-offline (O2O) business is a commerce strategy that encourages customers to make purchases in actual stores. In order to convince customers to leave the online environment after initially recognizing them there, such as through emails and Internet advertising, online-to-offline (O2O) commerce employs a number of approaches and strategies. This type of plan combines traditional marketing tactics with those utilized in online marketing to create its strategies.
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