What is the O2O market?

25 Aug 2022 By PAYCEC

With the O2O market, businesses employ aggressive physical and online marketing tactics to draw in customers. Online marketing and advertising strategies help businesses locate potential clients online, raise their knowledge of the goods or services, and entice them to make in-person purchases at physical storefronts.

For instance, Groupon distributes offers that require renewal at brick and mortar stores in order to entice customers there and boost foot traffic.

With the launch of "new retail," which was motivated by "the convergence of online, offline logistics and data across a single value chain," Alibaba was the creator of this idea. Through Hema shops, this innovative retail idea came to life by fusing offline and online grocery selections. Jack Ma noted that "pure e-commerce players would soon confront huge hurdles," as "e-commerce itself is quickly becoming a traditional industry."

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