How many people buy online vs offline?

25 Aug 2022 By PAYCEC

According to statistics on internet purchasing, even while physical stores still account for the majority of consumer expenditure, online buying is constantly growing. Additionally, many established brick-and-mortar chains are having trouble due to the COVID-19 pandemic's additional impact on in-store shopping. In the meantime, consumers are becoming more familiar with a variety of new small enterprises, direct-to-consumer merchants, and e-commerce entrepreneurs.

More than 263 million American customers purchase online , or almost 80% of the population, and Statista estimates that number will increase to 291.2 million by 2025. In the US, fashion, media, and electronics are the three most popular online buying categories.

According to a 2022 Raydiant study on US consumer behavior, 56.6% of poll participants say they prefer to shop online over in-person . That is an increase of almost 10% from the data for 2020.

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