What is online to offline (O2O) retailing?

25 Aug 2022 By PAYCEC

O2O commerce is a business approach that encourages customers to travel from online platforms to actual stores to make purchases. Using a range of techniques and strategies, online-to-offline (O2O) commerce locates customers in the online environment, such as through emails and Internet advertising, and then tries to persuade them to leave the online environment.

O2O retailing is the sale of products and services through the internet. Business-to-business (B2B) and business-to-consumer (B2C) sales of goods and services can both fall under the umbrella of e-tailing. The largest online retailer, (AMZN), offers subscriptions and consumer goods on its website.

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