What are the benefits of a 3D secure Visa?

23 Mar 2022 By PAYCEC

The benefits of a 3D secure Visa:

  1. A major benefit of a 3D secure visa is to protect both users and merchants from the threat of payment fraud.
  2. The payment liability shift is another perk of 3D secure visa for online merchants. By completing an additional 3D authentication visa step, an issuing bank becomes liable for fraudulent chargebacks. Even if the customer claims they have an unauthorized payment from you on their card, most of the time the card provider will be liable for managing the refunds.
  3. Fewer chargebacks also mean more money in your pocket. A 3D secure visa helps mitigate the resources associated with disputes management, chargeback penalties, and fees. The liability shift, however, sometimes comes at the cost of conversion rates.
  4. While 3D secure protocol is one of the most effective payment fraud prevention methods, it is often associated with higher cart abandonment rates.
  5. As a general rule of thumb, the longer the checkout process is, the more likely the customer is to abandon their carts altogether. Adding yet another 3D authentication visa step for them to complete often hurts both conversion rates and the overall shopping experience.

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We are honored to serve as your reliable business partner and financial service provider in the industry and other business-related services. With the help of our professional staff, to help merchants to achieve their goals for the development and expansion of the international business market.

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