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What is an upsell product?

20 Jun 2022 By PAYCEC

Upselling is the practice of persuading clients to upgrade or purchase more features for the product or service they are purchasing.

The marketed item or service is usually a more expensive item or add-ons that can raise the entire order value.

To any products that have size options/ multiple choices such as: cafe, pizza, candles, that we can apply upselling on. Or to any overall order value based like shampoo, furniture, flour, etc.

Examples:

Industry Initial Purpose Upsell Opportunity
Consumer telecommunications Person goes in to buy a new iPhone Sales associate recommends the latest iPhone, which offers newer, more advanced features
Automobile Person goes to a lot to buy a 2016 BMW Car dealer shows them 2020 BMW with better speaker systems
Marketing (B2B) Business looks to subscribe to a free version of a web design platform While on the website, the business owner sees the more premium subscription options compared to the free version
Restaurant (B2C) Person orders a small cup of coffee Cashier asks if they want to upgrade to a large size for just $1 more
Insurance (B2B) Insured business is about to purchase a business owner's policy (BOP) Insurance agent recommends they upgrade to a different carrier that offers higher coverage limits

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