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What is B2C? What does B2C mean? What does B2C mean in business?

25 Apr 2022 By PAYCEC

Business to consumer is abbreviated as B2C. It refers to a company selling its products and services directly to the end user. Michael Aldrich, who used television as his major medium to reach out to his customers, pioneered the concept of B2C in 1979.

 

In a B2C business, the final customer is the consumer. B2C businesses include housecleaning services, restaurants, and retail outlets. B2C websites are those that sell consumer goods. The sales cycle for B2C transactions is shorter. The customer is enticed to purchase the product right away.

 

During the late 1990s dotcom boom, B2C became extremely popular as a term to describe online retailers who sold items and services to customers via the internet.

 

Amazon, eBay, and Priceline have prospered, eventually becoming industry disruptors.

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