25 Aug 2022 By PAYCEC
An Offline to Online (O2O) is necessary because:
Brick-and-mortar retail establishments can participate in both online and offline transactions thanks to O2O initiatives, which helps them improve their customer base and revenue. As a result, they may now promote their products online before customers visit the store to make a purchase. They have gained devoted customers who are more inclined to utilize their offline services when necessary by having a strong online presence and providing consumers with the online option.
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