Where can I use Apple Pay in Italy?

02 Feb 2023

Card payments are the most popular in Italy. Mastercard, Visa, Maestro/Bancomat, and American Express are all accepted. Alternative payment methods such as Paypal, Apple Pay, and Google Pay TM are also gaining traction.

Apple Pay, the company's wireless payment system, is now available in Italy. The company collaborated with a few banks and well-known retailers.

Customers in Italy can now add payment cards to the Wallet app on their iPhone and Apple Watch. Boon, Carrefour Banca, and UniCredit are currently supported by Apple Pay.

Apple Pay is accepted wherever contactless payments are accepted, with several official partners listed on Apple's website, including Auchan, Autogrill, Eataly, LaGardenia, H&M, Leroy Merlin, Limoni, OVS, Simply Market, Unieuro, and others.

Apple Pay transforms your iPhone into a credit card. Simply place your phone near a contactless POS and use the fingerprint reader to be authenticated and pay. The service is compatible with iPhone 6 and later, as well as Apple Watch.

While online shopping via apps and websites that accept Apple Pay is simple, "Touch ID" recognition technology requires you to simply place your finger on the screen, rather than filling out registration forms or manually entering shipping and billing information each time.

The system is secure because the credit card information is not stored on mobile devices or Apple servers. A valid dynamic one-time-only security code authorizes each transaction.